Vice President Marketing / Business Development

Summary

Mark Hoyle
I want others to see through me that anything is possible in life when it is approached with positive energy, passion, and a fun-loving attitude
Award-winning and highly innovative marketing executive with a 20+ year track record of delivering exponential revenue, profit, and share growth is the creator and patent holder of multiple iconic products in both B2B and B2C environments. The numbers alone tell a compelling story where I have delivered record growth and profitability in every position: From taking an entirely new business and category from $0 to $100M in three years with Zep Cleaning Chemicals, growing from $103M to $175M in an established B2B category during a recession with Rubbermaid Commercial Products, driving $16M in growth over three years at Melnor, a small privately held B2C company, and finally taking an established business at American Woodmark and leading sales growth from $800M to over $1B.Consistent positive results such as these do not simply happen, they instead come from an ability to concurrently think analytically and develop comprehensive strategic plans and processes while still maintaining the ability to think creatively and approach opportunities from a designer's perspective.

Balance in life provides me with the energy to maintain my enthusiasm for my work, my family, and my passion while giving back to the community is at my core and helps me maintain a proper perspective. My current passion is mountain bike trail development at a local state park where I have led fundraising and trail planning resulting in over $4.5M raised and 50+ miles of trails built or planned. For this work, I was named an IMBA (International Mountain Bike Association) Trail Champion in 2022, and was presented with the Tom Petri Annual Achievement Award in the US Congress in March 2024.

Timeline

  1. -
    Director of Marketing, American Woodmark

    Lead channel marketing organization for $1B+ home center business.

    • Onboarded and did not lose any employees through remote work during COVID
    • Energized innovative thinking in a conservative cabinetry industry
    • Promoted top performing employees
  2. -
    Product Manager, Zep Manufacturing / Acuity Specialty Products

    Hired from Home Depot to lead launch of new commercial cleaning chemical product line.

    • Grew sales from $0 to $100M in three years
  3. -
    Senior Product Manager, Rubbermaid Commercial Products

    Cradle to grave ownership of multiple commercial product categories.

    • Developed revolutionary design for mop bucket reinvent driving growth from $40M to $60M with 60% improvement in margin
  4. -
    Global Business Team Leader / Director of Mkt., Rubbermaid Commercial Products

    Held full P&L and leadership responsibility for $175M+ global commercial cleaning business.

    • Grew business from $103M to $175M
    • Introduced new line of microfiber cleaning products driving $23M in growth with focus on training and support
    • Grew team with all being promoted and winning awards during tenure
  5. -
    Director of Marketing- Latin America, Rubbermaid Commercial Products

    Established marketing function in region with four direct reports and seven indirect reports.

    • Grew business from $20M to $60M in three years
    • Led team remotely from US headquarters across 5 countries
    • Learned basic Spanish and Portuguese while leading teams
  6. -
    Vice President of Marketing and Engineering, Melnor

    Hired as change agent to ignite growth and update business approach after years of flat or declining sales. 

    • Grew overall business 20% over 3 years
    • Established marketing department
    • Introduced organization to and implemented Integrated Marketing Plan process, product roadmap, and consumer research

     

Skills

  • Design & Innovation
    20+
  • Team Leadership
    12
  • International Business
    16
  • Budgets
    12
  • PR
    12
  • Strategic Planning
    12
  • Pricing
    20+
  • SWOT
    17
  • Startups
    7
  • Research
    15
  • R&D
    17
  • P&L
    12
  • eMarketing
    7
  • eLearning
    14
  • eCommerce
    7
  • Branding
    20+
  • Business Development
    20+
  • Project Management
    20+
  • B2B and B2C
    20+
  • Marketing
    20+

Results

  • 12%
    CAGR OVER 5 YEARS IN ESTABLISHED $100M+ BUSINESS
  • 9X
    Melnor Amazon sales from $600K to $6.5M in 2 years
  • 200%
    LATAM Rubbermaid sales from $20M to $60M in 2 yrs

Proudest Accomplishment

The Rubbermaid HYGEN hospital cleaning video training system- because it could save someone's life

Experience Highlights

  • Director of Marketing at American Woodmark
    lead the marketing team that supports the Lowe's and Home Depot businesses delivering record growth
  • Product Manager with Zep
    Learned the basics of marketing and focusing on the consumer needs from the best
  • Latin American Marketing Director for Rubbermaid Commercial
    Had to learn the languages, the cultures and differing user needs while leading a remote team
  • Vice President Marketing and Engineering at Melnor
    Like working for a startup: Was able to introduce basic business concepts they were missing

Education Highlights

  • Bachelor of Science in Landscape Horticulture from NC State University
    blend of analytical science based horticulture classes and free thinking design based classes

Causes

  • Mountain Bike Trail Fundraising & Development as board member of local state park's Foundation
    HAve raised over $4.1M since 2018 for planning and building over 40 miles on new trails.
  • WATTS- Winchester Area Thermal Shelter
    Provides food, a place to sleep and place to socialize for homeless in the winter months.
  • NICA: National Interscholastic Bicycling Association
    Organization that oversees the fast growing high school mountain bike teams. Get more kids on bikes!

Interests

  • Mountain Biking
    WHEN WE MEET I MAY HAVE BUMPS AND BRUISES FROM RIDING THE ROCKY TRAILS IN THE SHENANDOAH VALLEY
  • Snowboarding
    When it gets cold, I park the bike and get outside with the kids on the snow in WV and Vermont
  • Family Time
    Whether camping, hiking or watching movies, family time is very important to me